Introduction
What is Whello Whatsapp Tracking?
Whello Whatsapp Tracking is a conversion tracking and analytics SaaS that helps marketers and business owners go beyond clicks — by connecting Meta pixels , TikTok pixels and Google Analytics 4 (GA4) directly to WhatsApp conversations.
It’s a revolutionary way to track actual chats received and identify which marketing channel each conversation originated from — giving you full visibility into which ads drive real customer engagement.
In Indonesia, where WhatsApp is the most popular lead generation platform, Whello Whatsapp Tracking bridges the gap between ads and actual business outcomes. It enables you to track, analyze, and optimize your ad campaigns by linking real chat-based conversions with ad performance data, ensuring every lead is accurately attributed to its source.
Keyword-Based Conversion Tracking
Whello Whatsapp Tracking also includes smart keyword tracking, which automatically analyzes your WhatsApp conversations for specific words or phrases that signal a conversion (e.g., “purchase,” “booked,” “confirmed,” etc.).
When these keywords appear in a chat, Whello:
- Marks the conversation as a conversion in your dashboard.
- Sends the event data back to Meta, TikTok, or GA4, keeping your ad platforms fully synced with real results.
This enables end-to-end conversion tracking — from ad impression → chat → sale — providing a level of insight and attribution that no other analytics tool currently offers.
Who is it for?
Whello is designed for anyone who wants to connect marketing spend directly to real conversations and conversions — including:
- Digital agencies managing Meta, TikTok, or Google ads campaigns of their clients that use Whatsapp as their primary sales channel.
- E-commerce sellers using WhatsApp as their primary sales channel.
- Performance marketers who need deeper and more accurate conversion attribution.
- Business owners who want to calculate the Return on Ad Spend (ROAS) from each marketing channel based on actual chats and conversions, not just clicks or form fills.
Key Features
WhatsApp Conversion Tracking
Track real WhatsApp conversations triggered by your ads and identify which marketing channel each chat came from.
Multi-platform Pixel Integration (Meta, TikTok, GA4)
Connect your Meta Pixel, TikTok Pixel, and Google Analytics 4 (GA4) accounts to send verified WhatsApp conversion events back to each platform.
Traffic and Event Reports
Get clear reports showing traffic sources, chat volume, and conversion data — helping you understand which campaigns perform best.
Page Rotators for Multiple WhatsApp Numbers
Use page rotators to distribute chats to multiple WhatsApp numbers. This helps teams share workloads and test performance between agents or stores.
Redirect Page for CTWA in Meta Ads
Create a redirect page for Click-to-WhatsApp (CTWA) campaigns so you can capture tracking data before users start a chat.
Customer Value in WhatsApp
Assign customer or order values directly from chat conversations to measure ROAS (Return on Ad Spend) from each marketing channel.