Event Report
Detailed breakdown of event-specific reports.
The Event Report in Whello provides a detailed log of every tracked activity, showing who triggered what event and when.
This helps you verify that WhatsApp events are firing correctly across all connected platforms (Meta, TikTok, GA4).
What You Can See
Each event log includes:
Date / Time
The exact time the event was triggered.
Admin
The connected Whello Business API that processed the event.
Client Name
The WhatsApp name or identifier of the user who initiated the chat or conversion.
Client WA Number
The WhatsApp number of the customer.
Trigger Words
The specific keyword or automation trigger that activated the event (e.g., incoming_whatsapp, whatsapp tracking).
Event Name / Platform
Which event was sent to each integrated platform (e.g., IncomingChat (FB), IncomingChat (GA4), IncomingChat (TIKTOK)).
Value
The conversion value (if defined via event setup or keyword rule).
Source
How the chat originated (e.g., Direct, Website, Ads).