Customer Database
Managing and viewing your customer database.
The Customer Database stores all WhatsApp contacts that have interacted with your connected Whello Business account.
Each customer record automatically includes key details such as WhatsApp number, source, triggered events, and total customer value.
What It Shows
Each row represents one unique customer, with the following columns:
Admin
The WhatsApp number handling the chat.
Date / Time
The timestamp of the most recent tracked event.
Customer WA Number
The customer’s WhatsApp phone number.
Customer Name
The WhatsApp display name or contact name.
Source
How the customer initiated the conversation (e.g., Direct, Direct WA, Website).
Events
The list of events triggered by this customer (e.g., incoming_whatsapp (1x), Purchase (2x)).
Customer Value
The total tracked conversion value associated with the customer.
Campaign
The campaign tag if the contact came through a tracked Page URL or UTM link.
Action
Opens detailed parameters of each customer.